It’s not enough anymore just to have a skillset. Our value set brings us the resilience that we can utilize during the hard times, and our mindset picks us back up when we’re really down and out. Our guest today, Shannon Gabor, exemplifies all three of these skills.
In 2020 we’re not B2B, we’re person to person. I’ve been through some ugly times in my business, but I’ve always gotten through them — and so has Shannon Gabor. It has been a difficult year where smiling is an act of bravery.
When you’re a people-person, a relationship-builder, an entrepreneur, a healthcare professional, and a business woman like me, you tend to collect people who resonate with you. If you’ve heard the expression “iron sharpens iron” you’ll know what I’m talking about today.
After growing up in New Jersey trying to discover the connection between creativity and business, Shannon came into her own as a designer in Los Angeles, and has worked for some incredible companies on global packaging and worldwide licensing. In 2005, Shannon became the Founder, CCO, and entrepreneurial spirit behind Clever Creative.
Today on the show, we talk about how to reinvest in your business, why branding is a success skill, what a brand identity is, how to define a human metric, and how to leverage your personality in your business.
“I was born with a crayon in my hand.” – Shannon Gabor
Show Notes:
- The power of how brands speak and behave
- The Shannon Gabor and Mattel story
- Fun projects with Mattel
- What is branding
- How to market yourself
- What is a brand identity
- How to define a human metric
- How to leverage your personality in your business
“Branding has become a household word.” – Shannon Gabor
Links Mentioned:
- The Corepreneur Podcast, Episode 1
- Connect with Shannon Gabor:
reLife Method™
Training